Terms & Conditions

Welcome to Ultimate Sales Academy (a product by Pete Scott ltd)

The following terms and conditions (the “Terms“) apply to our provision and your use of the information, services and materials (“Online Content and Courses“) through the Ultimate Sales Academy website (the “Website“) including you visiting and browsing the Website (being a “Visitor“) and registering with Ultimate Sales Academy as a student (a “Learner“).

These Terms should be read alongside, and are in addition to our policies, including our privacy and cookies policies (“Privacy Policy”).

Please read these Terms carefully. If you do not agree to these Terms, you must stop using the Website and the Online Content and Courses immediately.

  1. About Us

1.1    In these Terms, references to “we” or “us” are to Ultimate Sales Academy (a product by Pete Scott LTD, a company incorporated in England and Wales (registered number 09087427) whose registered address is at 125 Ber Street, Norwich, NR1 3EY

1.2 In these Terms, references to “you” or “your” are references to you whether as a Learner or Visitor.

1.3 Ultimate Sales Academy offers Online Content and Courses from Pete Scott and other world leading professionals in the area of business, sales and personal development.

1.4    If you have any questions about these Terms or wish to contact us for any reason please click on “feedback” and select “contact support”.


  1. Using the Website (Learner conduct)

2.1    By accessing and/or using this Website and the Online Content and Courses (by whatever means or device and whether as a Visitor or a Learner), you confirm that you have read, agree and are in compliance with these Terms, the Privacy Policy, and all applicable local, national and international laws, rules and regulations (each as amended from time to time). Use of the Website and access to the Online Content and Courses by anyone under the age of 13 is strictly prohibited.

2.2    Your use of and access to this Website and the Online Content and Courses is subject to the following conditions (“Acceptable Use Conditions”), and you agree that failure to comply with any one of the Acceptable Use Conditions will be a breach of these Terms by you:

  • you agree to use the Website and access the Online Content and Courses only for lawful purposes and in no way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect;
  • you agree not to use the Website or access the Online Content and Courses for the purpose of harming or attempting to harm minors in any way;
  • you agree not to distribute all or any part of the Website or Online Content and Courses in any medium without our prior written consent, unless such distribution is offered through the functionality of the Website and permitted by these Terms including, without limitation, under section 7.11;
  • you agree not to alter or modify any part of the Website or any of the Online Content and Courses;
  • you agree not to access the Website or Online Content and Courses through any technology other than the software provided by us or enabled via API’s or other generally available third party web browsers such as Chrome, FireFox, Safari or Internet Explorer;
  • you agree not to (and not to attempt to) circumvent, disable or otherwise interfere with any security related features of the Website or features that (i) prevent or restrict use or copying of content or (ii) enforce limitations on us, the use of the Website or access to the Online Content and Courses;
  • you agree not to knowingly transmit any data or send or submit any content that contains viruses, Trojan horses, worms, time-bombs, key-stroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware;
  • you agree not to use or access the Website or Online Content and Courses or any part of them for any commercial uses or for the benefit of any third party, including but not limited to:
  • the sale of access to the Online Content and Courses or any associated content;
  • you agree to use the Website and access the Online Content and Courses in a way which does not infringe the rights of anyone else or restrict or prevent anyone else’s use and enjoyment of the Website, Online Content and Courses;
  • you agree not to ask for, collect or harvest any personal data of any Visitor or Learner of the Website or Online Content and Courses;
  • you agree not to post, upload, email or otherwise transmit to or otherwise cause us to email, transmit or otherwise distribute chain letters, surveys or studies, calls to action, junk mail, pyramid schemes, incentives (monetary or click-based), spamming or spamming, or bulk communications of any kind, whether or not for commercial or non-commercial purposes;
  • you will not copy, reproduce, create derivative works of, distribute, transmit, broadcast, display, sell, license, or otherwise exploit any content contained on the Website (including without limitation the Online Content and Courses) for any other purposes other than as permitted by these Terms without our prior written consent or the prior written consent of the respective licensors/owners of the Courses and Content on the Website;
  • you agree not to use the Website or the Online Content and Courses in any manner intended to damage, disable, overburden or impair any Ultimate Sales Academy server or the network(s) connected to any Business Pro Academy server, or disobey any requirements, procedures, policies or regulations of any servers or networks connected to the Website;
  • you agree not to use any high volume, automated, or electronic means to access the Website or the Online Content and Courses (including without limitation robots, spiders or scripts);
  • you agree not to frame the Website or the Online Content and Courses, place pop-up windows over its pages, or otherwise affect the display of its pages;
  • you agree not to access or attempt to access any other Visitor or Learner’s account or falsely state, impersonate, or otherwise misrepresent your identity, including but not limited misrepresenting your affiliations with a person or entity, past or present;
  • you agree not to send, knowingly receive, submit, download, use or re-use any material which does not comply with these Terms,or Privacy, and Cookies Policies).

2.3    You agree to comply with these Terms in relation to any Learner Content (as defined in paragraph 7.1 below) provided by you in connection with the Online Content and Courses and in connection with the ability to post messages (as further detailed in paragraphs 7.6 to 7.9 below).

2.6    Whilst we do all we can to ensure that the Online Content and Courses are of a high standard, you understand and acknowledge that, in using the Website and Online Content and Courses, you may be exposed to content from our Partner Institutions that is factually inaccurate, offensive if taken out of context, indecent to certain people, or otherwise objectionable to you. We are not responsible (legally or otherwise) for any claims you may have against us in relation to this type of content.

2.7    You acknowledge and agree that we may stop (permanently or temporarily) providing the Website, Online Content and Courses (or any part of the Online Content and Courses) to you or to Learners generally for whatever reason, at our sole discretion, without prior notice to you.

2.8    You agree that you are solely responsible for (and that we have no responsibility to you or to any third party for) any breach of your obligations under the Terms and for the consequences (including, but not limited to, any loss or damage which we or any third party may suffer) of any such breach.


  1. Student Conduct

4.1    By registering with Ultimate Sales Academy as a member, you agree (in addition to your obligations as a Learner above) that you will not let anyone else use your  Account.

4.2    If you are disqualified for any reason under paragraph 4.1(a), we may prohibit your access or participation in the Online Content and Courses.


  1. Your Liability to Us

13.1 You indemnify and keep us fully indemnified from and against all actions, claims, demands, costs, expenses, liabilities, loss, damages or other monetary relief brought, made or awarded against or incurred by us resulting (directly or indirectly) from:

  • you submitting your content to the Website or participating in the Online Content and Courses;
  • your access to or use of the Website or Online Content and Courses;
  • your breach of any of these Terms; and
  • any negligent act or omission, deliberate default or breach of statutory duty on your part.

13.2     Each indemnity in this paragraph is separate and independent from the other obligations in these Terms. Each of these indemnities is to remain fully effective despite any indulgence granted from time to time and despite any judgment or order.


Our Liability to you

  • Nothing in these Terms affects any statutory rights that you are entitled to as a consumer.

We exclude all representations, warranties, conditions and terms express or implied by statute, common law or otherwise to the fullest extent permitted by law. We accept no liability for any special, indirect, incidental, consequential or economic loss, or any other losses, caused arising out of or in connection with these Terms. This includes (without limitation):

  • any loss of profit (directly or indirectly);
  • any loss of goodwill;
  • any loss of opportunity; and
  • any loss of data suffered by you.

We provide the Online Content and Courses on the Website in good faith but give no warranty or representation that the Online Content and Courses are accurate, complete or up-to-date or that they will meet your requirements, nor that the Website does not infringe the rights of any third party. We accept no responsibility or liability for your use of Online Content and Courses on the Website and your use is entirely at your own risk. While we take reasonable precautions to prevent the existence of computer viruses and/or other malicious programs on the Website, we accept no liability for them.  We do not warrant that defects in the Website or Online Content and Courses will be corrected.


4. Cancellations, Substitutions, Deferrals and Refunds

Online and offline courses

4.1 You must inform us of your decision to cancel by emailing a clear statement to team@petescott.com within the Cancellation Period.

4.2 You do not have a right to change your mind in respect of Services once their delivery has commenced, even if the Cancellation Period is still running.

4.3 Where you have purchased multiple Services in an Order and you cancel or defer one or more of those Services, each Service which you cancel or defer will be treated separately and the relevant cancellation and deferral terms and administration costs set out in Clause 4.7 and Clause 4.9 will apply to each deferral or cancellation.

4.4 In addition to your rights under the Consumer Contracts Regulations, subject to clauses 4.1, 4.2 and 4.3 Pete Scott ltd also offers the following refund and deferral policy (where there is no legal right to a refund under the Consumer Contracts Regulations or otherwise).

4.5 You may defer the Start Date of your Service at any time up to 20 Working Days prior to the relevant Service Start Date, subject to availability on your chosen deferred Service and upon payment by you of any difference in the Fees payable for the two Services plus VAT where applicable. You may only defer your Service Start Date once. You will receive a credit note from Pete Scott ltd within 14 days of receipt by Pete Scott ltd of written notice of your intention to defer, provided that you have complied with the relevant time periods set out in this section. You must retain this credit note and use the unique reference number printed on the credit note at the time of rebooking your deferred Service. Credit notes can only be used once and must be used within one year of the date of issue by Pete Scott ltd, after which time the credit note will expire and will not be accepted. Credit notes are personal to you and you will not be permitted to transfer your credit note to any other Delegate or Client.

4.6 You must defer your Order pursuant to Clause 4.7 in writing by email or fax using the contact details set out at the end of these Terms.

4.8 All Orders where discounts have been applied shall be subject to a minimum cancellation fee of 100% and a minimum deferral of 75% regardless of when the cancellation or deferral was notified.

4.9 Should you wish to defer:

4.10 if the deferred or new Service is of lesser value, the difference will not be refunded; or if the deferred or new Service is of greater value, you will need to pay the balance.

4.12 The Client may substitute a Course Delegate by written notification to Pete Scott ltd.

4.12 If the Delegate fails to attend the Course, for whatever reason, cancellation fees of 100% will be applied.

4.13 Pete Scott ltd reserves the right to cancel, curtail or defer Services, in which case it shall use reasonable endeavours to notify the Client. In the event of cancellation, Pete Scott ltd shall refund the Fees which the Client has already paid in advance in relation to the cancelled Service.

4.14 We may terminate this agreement with immediate effect and without refunding the Fee to you if:

4.15 You are in breach of these Terms and such breach is incapable of remedy; or

4.16 you have failed to remedy such breach within seven days of notification; or

4.16.1 in our reasonable opinion, you are abusing the Services or the Course Materials, or acting in any way which interferes with our intellectual property rights or damages our reputation.

4.17 In the event of termination or cancellation, you shall upon demand return all Course Materials which have not been paid for immediately.

4.18 We will refund you the price you paid for the Service by the method you used for payment. However, we may make deductions from the Fees, as described below:

4.18.1 We may reduce your refund of the fees to reflect any reduction in the value of the Course Materials, if this has been caused by your handling them in a way which would not be permitted in a shop such as where the item has not just been checked but used. If you have marked or written on the study materials they will no longer have any value for us and so we will be unable to issue a refund. If we refund you the price paid before we are able to inspect the study materials and later discover you have handled them in an unacceptable way, you must pay us an appropriate amount.

All other services and consulting

4.19 All deposits for services and products provided by Pete Scott Ltd or partners are non refundable. As a matter of good will, from time to time we will look at each cancellation on a case by case basis. Any costs incurred by Pete Scott Ltd including commissions, remuneration and/or miscellaneous cost will be deducted. 

4.19.1 Where possible, we will look to credit deposit or full payments to future services, providing it does not incur a loss to Pete Scott ltd

4.20 Refunds will be paid within 14 days of you informing Pete Scott ltd of the cancellation. The period for refund will increase to 30 days if Pete Scott ltd is unable to credit a UK bank account. 

4.21 Pete Scott ltd reserves the right to use its discretion to determine whether to make refunds and/or deferrals in exceptional circumstances and to charge an additional fee in any such event to cover the administration costs incurred by Pete Scott ltd. Any such additional fees will be communicated to you before you make your decision.

4.22 For further details of your rights under the Consumer Contracts Regulations you can visit your local Citizens’ Advice Bureau or visit the Competition and Markets Authority website.

5. Service Delivery

5.1 Pete Scott ltd will provide the Services at the times and places as described on the Order or in the Proposal to such number of the Client’s employees as are specified on the Order or in the Proposal.

5.2 Pete Scott ltd and the Client shall each appoint a representative (the “Pete Scott ltd Account Manager” and the “Client Representative”) who shall be authorised to monitor the day to day progress of the Services.

5.3 The Pete Scott ltd Representative and the Client Representative shall act in good faith and shall record all decisions in writing.

5.4 Either party shall be able to replace its representative at any time and shall notify the other party of such replacement no later than two Working Days before replacement is to take effect.

5.5 Pete Scott ltd will deliver Course Material to the site nominated at the time of Order. Where the Client wishes to change the place of delivery Pete Scott ltd may agree to do so provided that the Client provides sufficient notice of the change and pays any additional delivery charges incurred by Pete Scott ltd.

5.6 Pete Scott ltd shall provide such consultants to deliver the Services as it, in its sole discretion, deems fit and Pete Scott ltd shall be entitled at any time to substitute any consultant with any other person who, in Pete Scott ltd sole discretion, it deems suitably qualified to deliver the relevant Service.

Complaints and Queries

11.1 At Pete Scott ltd are committed to providing a high-quality Service, however we acknowledge that sometimes we may not always achieve the standards to which we aspire. If something goes wrong we would like to hear from you, our Delegates and customers, in order to ensure we maintain a high standard of customer service at all times. We will deal with your complaint fairly, efficiently and effectively and where you have been adversely affected by a service that does not meet our standards, we promise to put it right.

11.2 We require that a complaint is made promptly. This means that complaints should be raised as an informal or formal complaint within 10 working days of the date of the circumstances giving rise to the complaint. Unfortunately delays in submitting the details may result in Pete Scott ltd being unable to effectively investigate the complaint.

11.3 Our complaints procedure is found at Clause 11.5. Once you have read the policy if you have any queries about our Services or wish to make a complaint, please write to us by email at team@petescott.com. Alternatively, please speak to one of our staff at our premises.

11.4 If you wish to exercise your legal rights to reject Course Materials you must return them in person to us.

11.5 Pete Scott ltd s Customer Complaints Policy:

11.5.1 This document will apply to Customers (Delegates, associates and employees) who are dissatisfied with the provision of Pete Scott ltd Services and wish to make a formal complaint. The procedure may be used by existing and prospective customers.

11.5.2 Pete Scott ltd constantly seeks to improve Services and aims, therefore, to deal thoroughly, objectively and fairly with any complaint about business services, and to offer an appropriate remedy to anyone who is adversely affected by a Service which fails to meet our standards.

11.5.3 Customers, either individually or collectively, are entitled to raise legitimate complaints and criticisms. Pete Scott ltd will not penalise anyone for making a legitimate complaint about its Services. This entitlement is balanced by the requirement that the rights are not misused, and that the professional reputation of members of staff are protected. Disciplinary action may be taken if a complaint is shown to be malicious, frivolous, or vexatious.

11.5.4 This is a single complaints procedure to cover different types of Customer complaint or grievance, which can be used to complain about any Service Pete Scott ltd provides. The list is not exhaustive, but is likely to fall under the following categories: (i) the behaviour of another Customer, i.e. Delegate or member of staff; (ii) complaints arising from your educational experience e.g. poor teaching or supervision; (iii) complaints in respect of academic and/or administrative support or other services.

11.5.5 It is expected that the Complaints Officer is responsible for arranging, recording and ensuring that decisions are conveyed to the Senior Management team. All documentation generated during the complaint procedure will remain confidential and that this will be respected by all parties.

11.5.6 Pete Scott ltd cannot deal fully with anonymous complaints, as a personal response would no longer be an option. Pete Scott ltd considers those about whom complaints are being made have the right to know the basis of the complaint and what is being claimed. A copy of relevant documentation will be forwarded to the person who is the subject of the complaint. Pete Scott ltd will, however, always ensure that the complainant’s identity is not disclosed, or implied as the complaint is investigated, without informing the relevant party first.

11.5.7 If the complainant is concerned about revealing their identity, advice may be sought from anyone at the local centre or familiar to the Customer.

11.5.8 Customers are advised to raise the issue informally and ONLY ONCE with the Head of the appropriate Department or any other appropriate individual familiar to the Customer. It is anticipated that the vast majority of complaints will be resolved at this stage. This is the first and preferred method of resolution, without recourse to formal procedures. Informal complaints will be logged by Pete Scott ltd at this stage which will override any further informal approach made by any other individual subsequent to this.

11.5.9 If, on receiving the response, the Customer considers that: (i) not all the evidence has been considered in reaching a judgment; (ii) the decision you have received is unfair or unlawful; or (iii) despite your complaint being upheld, you have still been disadvantaged;

an appeal can made in writing to the Complaints Officer for the case to be reconsidered on any of these grounds. Both parties to any complaint have the right to appeal, within seven working days of learning of the outcome of the hearing. Grounds for appeal must include additional evidence to that submitted originally, and should indicate in writing why the response to the complaint is not satisfactory. Taking into account all the previous attempts at resolution, the Senior Management team will make the final decision.

11.5.10 Pete Scott ltd Senior Management team has overall responsibility for the complaints procedure. It monitors the complaints and comments received, and the effectiveness of this procedure.

11.5.11 Subject to complaints being dealt with on an individual basis, the Senior Management team will review any common causes or patterns of complaints which emerge.

11.5.12 Informal stage

If you are considering making a complaint, in the first instance you should raise the matter informally with either a member of our staff with whom you feel comfortable. Alternatively you can contact the relevant departmental head, or the CEO. We hope that the majority of complaints are resolved informally without the need to use the formal process.

11.5.13 Formal stage

If by following the informal route, you do not consider a satisfactory outcome has been reached, or if you feel the informal route is not appropriate for your specific complaint, we ask that you follow a formal procedure by providing the following details via our complaints form: Annex 1.

If you are unable to access this form, please contact the Complaints Officer team@petescott.com for an alternative version of the form that can be submitted as a hard copy.

You will need to provide: (i) the date on which the problem arose; (ii) the nature of the complaint; (iii) the consequences for you as result; (iv) whether anyone else was affected, or saw what happened; (v) the response you would like from us; and (vi) any supporting evidence.

Please note that certified copies of documents (e.g. medical certificates) may be requested.

Whenever possible please provide your name and contact details with your complaint. It may be difficult for us to satisfactorily deal with complaints where we are unable to give a personal response.

When you have completed the complaints form please email it to team@petescott.com.

11.5.14 Formal Process

We will acknowledge receipt of your complaint within five working days, together with a copy of this procedure. We will then investigate the complaint. This may involve passing your complaint to the relevant Departmental Head, who will review the complaint to identify the cause, and may conduct an investigation or seek feedback where required from any associated teams, or indeed require further clarification from yourself.

We will respond to you within 14 days of your complaint being acknowledged to let you know in writing with reasons, if your complaint has been upheld or not. If further information is required or we are likely to exceed the 14 days response period you will be informed of the status of your complaint and the period within which we will have completed any investigations.

At any stage during the process you can try and resolve the complaint informally.

11.5.15 Possible Outcomes: (i) complaint not upheld (if the complaint is felt not to be warranted); or (ii) complaint upheld in whole or in part (if the complaint, or part of it, is felt to be fair in any of its elements).

In the event of a complaint being upheld in whole or in part, recommendations will be made in respect of remedial action required. A response may be required from the individuals concerned, within a set time frame.

Pete Scott ltd will respond by detailing how the complaint has been investigated, the evidence used, the conclusion reached, and, if appropriate, the steps to be taken to resolve the matter. Pete Scott ltd may not be able to give you the precise redress you asked for, but you will have an opportunity of saying whether or not you are satisfied with the proposals.

11.5.16 Appeal Stage

If you are not satisfied that your complaint has been dealt with effectively you should advise us within 28 days of the date of the decision. We ask that you send the following details to pete@petescott.com: (i) your original complaint; and (ii) the reasons why you are not satisfied with the outcome.

It will then be escalated to the appropriate member of our senior management team who will provide a written response within 28 days of receipt of the appeal. Please note this will be our final decision on the matter.

11.5.17 If you have any questions on our complaints procedure, please contact team@petescott.com