Selling a service will always be the hardest thing in the world, selling the transformation will change the game completely.
Transformation focuses on the ultimate goal for your client, transformation is empowering for both you and the client.
Your client buys the transformation (and this is why it’s so much easier to sell transformation over selling yet another service)
Transformation removes all price barriers Transformation is what your client actually wants, not just another product they won’t us. Transformation is what gets you excited to deliver! Selling the transformation gives you an instant edge over the rest of your industry
Here’s the deal.
The rest of your industry doesn’t have the courage to sell the transformation and ultimate goal of their client, so they get caught up selling commoditised services, because it’s the safe thing to do.
But here’s what happens. It keeps them small and fighting for another client and fingers crossed this month will be better than last. The real problem is when you stay small, it no longer matters if you’re fully booked or don’t have a single client, you still feel like a hamster on the wheel and there’s never enough money in the account.
Instead, imagine the following.
You focus entirely on your unique way of helping your clients and you become the go to expert for the transformation you help your clients to achieve.
That’s it, no fancy social media strategy required, posting 637 times per day on Instagram or pointing randomly at different parts of the screen on TikTok.
You lock in and focus on the only thing that matters, the transformation of your client.
Sell this and watch the entire game change forever.