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The know, like and trust myth

The know, like and trust myth

  People buy from people they know, like and trust.   Or, do they?   Here’s the problem, we overemphasise the ‘like’ part and spend our life people pleasing clients and we massively underemphasise the ‘trust’ element and we forget that people buy from experts who can...
Are you results driven?

Are you results driven?

I can almost guarantee you are not results driven. I say this with total kindness, but even if I haven’t met you before, I’m willing to say there’s a 99% chance you are focused on selling the wrong things in your business.  Hear’s why. Let’s take a personal trainer...
Show up with total certainty.

Show up with total certainty.

  Show up with total certainty. Imagine from this moment, you activated a part of the mind which allowed you to show up with total certainty.   In fact, once activated, you could never switch it off.   – What would your body language be like? – How...