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You need nothing

You need nothing

The moment of total freedom is when you realise you need nothing. “It was 2015 and an ex colleague recommended me to an IT company to do some sales training and consulting for. I was excited for the opportunity and within a couple of days the co-founders reached out...

The know, like and trust myth

The know, like and trust myth

  People buy from people they know, like and trust.   Or, do they?   Here’s the problem, we overemphasise the ‘like’ part and spend our life people pleasing clients and we massively underemphasise the ‘trust’ element and we forget that people buy from experts who can...

Are you results driven?

Are you results driven?

I can almost guarantee you are not results driven. I say this with total kindness, but even if I haven’t met you before, I’m willing to say there’s a 99% chance you are focused on selling the wrong things in your business.  Hear’s why. Let’s take a personal trainer...